Bridging potential with purpose.

We are psychologists and researchers working with sports clubs, academies and employers. Our focus is the handful of moments where young people are most often lost: joining, settling in, getting injured, stepping up, or being let go.

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Our team's backgrounds

Applied psychology
Psychometrics
Data science
Psychosocial support

Two areas of work

Professional sport

With academies and clubs, on the human side of player development: coaching environments, families, injuries, international signings, the step up to senior football, and life after release.

Organisations

With employers, on the first years of young professionals: onboarding, communication between generations, cross-cultural teams, and keeping the people you have hired.

Why clubs and employers should care

Supporting people through these moments is usually filed under wellbeing. These figures are why we think it belongs in the budget too.

200%

of a manager's annual salary: Gallup's upper estimate for replacing one

80%

of a technical specialist's annual salary to replace them, by the same estimate

of an eligible transfer fee goes back to the clubs that trained the player

Sources: Gallup; FIFA RSTP / Clearing House (solidarity mechanism).

Who we are

We came to this from different backgrounds: psychology, sport, statistics, teaching, and a good deal of ordinary life. What we had in common was the experience of watching good systems fail people quietly, and of being inside those systems while it happened. So we did what our training tells us to do with something that keeps repeating: we treated it as a problem worth studying rather than a run of bad luck.

A boy who joins an academy at ten and is told at nineteen that he is finished. A graduate who leaves a job within the first year and cannot quite say why. And the other side of the same story, a club that loses a player it spent a decade developing, or a manager who concludes that this generation simply does not want to work. Different worlds, same shape: a system that is excellent at its technical task and unpractised at the human one, and a handful of transition points that belong to nobody's job description.

That is the layer we work on. We are academics, psychologists, therapists and statisticians, which means we argue with each other productively and we do not take a claim seriously until someone has tried to measure it.

We are also clear about what we are not: we are not coaches, we are not an HR department, and we do not provide therapy inside the organisations we advise. When someone needs that support, our role is to design and build the route to it.